Tese

How designing an earth-centric eco-system empowered SMEs to manage performance, purchase tangible green solutions, and access sustainable capital - all in one place.

Web Design & Development, Web Product (UX/UI) design & Design system.

Roles & Responsibilities

UX Design: Brand Strategy, User flows & Storytelling.
UI Design: Design system, Web design & UI animations.

Client & Project type

Tese - where earth-centric business begins.
Independent Contractor/Freelance.

Timeline and Team

July 2023 - August 2023, December 2023 - April 2024.
Creative Director: Tiffany Lau, Sr. UX Designer: Marco.

Tools

Task Management: Monday & Slack.
Design & Development: Figma, Photoshop, Illustrator & Webflow.

Background

I partnered with Tese to build a sophisticated web based digital platform that empower and bridge the gap between SMEs and Financial Institutions. The project was done in two different timelines with different requirements and resources.

Version 1

Version 1:
The first one being a self-directed design project working alongside Dr. Kuzi (CEO), and Dhruv (Developer) to build the fundamentals of Tese focused on the brand, website, a Loan application portal for SMEs and an application results portal for Financial Institutes.

Version 2

Version 2:
The second one being a collaborative design work along with Tiff (Creative Director), Marco (Sr. UX Designer) and developers to refine the version 1 which included UX flows, finetune application process, build brand strategy, design the marketplace, refine UI animations and website interaction design for a successful launch.

Solution

The refinements and the collaboration delivered:

  • Professional brand presence with clear messaging.

  • Advanced reporting, ESG metrics, loan application and integration of a marketplace.

  • Complete website redesign with a focus on Interactions, usability and presentation of complex data.

  • Designing an Interactive resource “Knowledge Hub” for new and small SMEs to learn.

Impact

The earth-centric approach achieved:

  • Successful product launch, market positioning and enhanced Brand presence among the ESG market and products.

  • Created scalable platform for growth.

  • Established first round fundraising and 30+ sign-ups at Saigon Textile Expo 2024.

  • Winner at the 2024 G20 TechSprint: Technology for the Planet on Enhancing ESG Data Reporting.

Fin.

Read my next case study

Rogue Rhapsody - How an Agile rhythm-based game design and development led to industry-leading showcases, engagement and 200+ active positive players.