Occubuy
Redesigning the Brand Identity and Web for Occubuy - resulting in increased brand awareness, trust and app download by 3000+ users.
Brand Guidelines, Brand Identity and Web Design.
Roles & Responsibilities
Design Lead: Design Direction & UX Storytelling.
Web Design: Layout design, Copywriting & Implementation.
Client & Project type
Occubuy - Get rewarded for your rent.
Independent Contractor/Freelance.
Timeline and Team
2 Months, August - September 2024.
Jr. UX/UI Designer: Kasey Lin ↗
Tools
Web Development: WordPress - Elementor.
Ideation & Design: Sketching, Figma, Adobe Photoshop & Illustrator.
Background
Occubuy is an Australian start-up dedicated to making homeownership achievable, simple, and stress-free.
Occubuy had a strong vision of representing renters, and worked towards providing incentives every time users pay your rent via their app. However, the challenge they faced were:
To build trust among the new users/early adopters,
Create an impact in the Homeownership landscape and,
Increase brand reach by engaging storytelling.
Therefore, my work spanned designing and leading the brand identity & website redesign, app store refinements and brand guidelines that support the redesign and establish a new standard for future growth.
Solution
The 8 weeks sprint based-design approach delivered:
Professional brand evolution focusing on the brand “trust” essence.
Concise brand guidelines emphasizing on the brand storytelling.
Complete website redesign with a focus on converting visitors to active users.
Enhanced Mobile app design complimented by Google play store and App store redesign.
Note: Design presented in this case study may/can have undergone update since the time of writing the case study.
Impact
The collaborative approach achieved significant results:
Successfully elevated brand online presence with 150% engagement growth (Instagram/TikTok/Facebook).
Improved the brand look, storytelling, engaging copy and,
Significantly achieved:
